ABOUT APEXTRA

About Apextra

Real operators. Smart systems. A modern sales and marketing engine you can plug into.

Who We Are

Apextra is a boutique GTM execution partner, combining marketing, outbound sales and Optimisation & AI to help Australian businesses generate demand, activate every lead and build predictable revenue.

We don't just run campaigns — we operate your entire growth engine. From PPC and SEO, to outbound sales teams, to CRM automation, AI-powered optimisation and reporting, we build and run the infrastructure that keeps your pipeline moving.

Our job is simple: to turn attention into clean, compliant revenue while your internal team stays focused on what they do best.

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Why We Exist

We've spent years on the front line of:

Outbound Sales Execution

Door-to-door campaigns, phone outreach, and real conversations that move pipeline.

Lead Activation & Appointment Setting

Turning inbound and cold leads into booked meetings through structured follow-up.

Sales Team Leadership & Coaching

Managing, coaching and developing high-performance sales teams across multiple industries.

We kept seeing the same pattern across industries: great products stuck behind weak pipelines, agencies that generated "leads" without revenue outcomes, and compliance treated as an afterthought. Businesses weren't losing because of poor service — they were losing because no one was operating the full growth engine.

Apextra Exists to Close That Gap.

We combine marketing, lead generation, sales activation and Optimisation & AI into one accountable, data-driven revenue engine — built to deliver qualified conversations, real sales outcomes and compliant growth you can scale confidently.

Who's Behind Apextra

Apextra is backed by a small founding team with deep, real-world experience across:

Law & Compliance

Protecting your reputation and revenue with systems built for regulated industries, where accuracy and compliance matter.

Psychology & Behavioural Insight

Applying behavioural science to craft messaging, rapport and sales conversations that move people forward confidently.

Sales Leadership & Coaching

Building, training and developing high-performing sales teams that show up sharp, confident and consistent in their numbers.

Digital Marketing, Automation & AI

Designing and operating the growth systems — PPC, CRM, workflows, automation and AI — that keep your pipeline full and your team focused.

We've built and led teams ourselves — so the systems we design are ones we'd trust our own careers to.

How We Work With You

We plug in as an embedded growth and sales function — not a black-box agency.

1
STEP 1 — DISCOVER

Map Your Offer, Customer Journey and Sales Process.

We clarify who you're selling to, what "qualified" means, and how marketing, sales and compliance need to work together.

2
STEP 2 — BUILD

Design the System and Team Around That Reality.

We build the funnels, CRM, scripts, automations and then the SDR / D2D team structure that plugs into it.

3
STEP 3 — EXECUTE & OPTIMISE

Run the Engine — Then Use AI and Call Review to Keep Improving It.

We monitor conversations, performance and compliance, refining messaging, routing and workflows as real data comes in.

4
STEP 4 — REPORT & STEER

Give You Clear Numbers on What's Working, What Isn't, and What's Changing Next.

You get transparent reporting, insights and recommendations so we can keep scaling in the right direction.

Ready to Talk?

Looking for a partner to run your marketing, sales and AI — in one engine?

Let's explore how Apextra can plug in.